Best Wishes for Success

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Welcome back! Last week we discussed how strategic communication professionals and others alike could measure success. As often noted, this blog’s reoccurring theme has been about communication. We have discussed many topics related to strategic communications this last term however, I would like to highlight the ones I found most important for success.  The topics include interpersonal influence, effective communication through leadership, and vision.



Interpersonal communication is something we do daily, and which has a great influence over us. When we communicate with someone who is close to us, we have the chance to influence them. Through social media platforms, word of mouth marketing is a great tool to use for influencing others. Think back to the example about the home-based businesses. We are much more willing to purchase something based on the opinion of those we know versus those we do not. Therefore, organizations can succeed by engaging and working with an opinion leader, someone who has amassed a larger social following, to share content relevant to the organization and its values.

Further, effective communication through leadership is often misrepresented. One can be a successful leader without being in a leadership position by merely communicating effectively with his employees. Team players can step up to lead simply by utilizing good communication skills that keep the team informed about what has happened, what is happening, and what will happen in the future. In addition, strategic communication plays an important role within the organization because it allows the communication professional to develop a framework that describes how the communication activities will alight with the organization’s goals. In other words, through effective communication, the communication professional can verbally express their vision on how the implementation of mediums will aide in reaching the goals set by the organization.

Moreover, vision is what separates leaders and managers. As the words themselves entail, managers manage, and leaders lead. Communication professionals who lead with vision produce a positive change through empowering others. Creating a vision that motivates employees is vital for organizational success. In fact, when employees are motivated, they become more engaged which often manifests into workplace satisfaction. And what is more successful than employee satisfaction?

Lastly, I started this blog to help articulate my thoughts about communication leadership and how it is effective in social media strategies. I hope I have been successful in accomplishing those goals. Since this term is nearing completion, I will no longer post weekly. I will, however, intermittently post about various issues concerning the future of communication within the digital age. Thank you for being apart of this journey. Should you feel inclined to reach out to me, please comment below. As I have said before, encouragement is a powerful tool. I encourage you to seek out new ways to better communicate with your colleagues. Perhaps explore some of the topics above or ones talked about throughout this blog. Remember, effective communication is the key for success.

Thanks for reading! Please feel free to share my blog through engagement on your own social media platform. As always, you can find my blog by clicking on the link below or by copying and paste the URL in your address bar: communicate2lead.blogspot.com

"The art of communication is the language of leadership" - James Humes

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